CITY GUIDE SHOPPING

BEVERLY HILLS

In 1961, Fred Hayman’s opening of Giorgio Beverly Hills at 273 Rodeo Drive marked the beginning of a new era for luxury retail, cementing his legacy as "the Godfather of Rodeo Drive." By introducing his exclusive boutique to this iconic Beverly Hills street, Hayman set in motion a wave of luxury brands, including Gucci, Tiffany, Van Cleef & Arpels, and Vidal Sassoon, all of which would follow in his footsteps. Rodeo Drive quickly became synonymous with Hollywood glamour, evolving into a vibrant hub where tradition meets innovation and craftsmanship intersects with modern luxury.

Today, Rodeo Drive continues to captivate the world, attracting A-list celebrities, cultural influencers, and global philanthropists to its legendary palm-lined avenues. Spanning three iconic blocks, the street is home to over 100 of the world’s most prestigious luxury brands, all housed in architecturally significant buildings by some of the world’s foremost designers. With its seamless blend of fashion, art, and entertainment, Rodeo Drive remains a cultural epicenter, where legacy and creativity thrive side by side.

Zegna

445 N Rodeo Drive, Beverly Hills, CA 90210