BEVERLY HILLS

In 1961, Fred Hayman’s opening of Giorgio Beverly Hills at 273 Rodeo Drive marked the beginning of a new era for luxury retail, cementing his legacy as "the Godfather of Rodeo Drive." By introducing his exclusive boutique to this iconic Beverly Hills street, Hayman set in motion a wave of luxury brands, including Gucci, Tiffany, Van Cleef & Arpels, and Vidal Sassoon, all of which would follow in his footsteps. Rodeo Drive quickly became synonymous with Hollywood glamour, evolving into a vibrant hub where tradition meets innovation and craftsmanship intersects with modern luxury.

Today, Rodeo Drive continues to captivate the world, attracting A-list celebrities, cultural influencers, and global philanthropists to its legendary palm-lined avenues. Spanning three iconic blocks, the street is home to over 100 of the world’s most prestigious luxury brands, all housed in architecturally significant buildings by some of the world’s foremost designers. With its seamless blend of fashion, art, and entertainment, Rodeo Drive remains a cultural epicenter, where legacy and creativity thrive side by side.

208 Rodeo Restaurant

 208 N Rodeo Drive Beverly Hills, CA90210

The Beverly Hills Hotel

9641 Sunset Boulevard, Beverly Hills, CA 90210

Beverly Wilshire, A Four Seasons Hotel

9500 Wilshire Boulevard, Beverly Hills, CA 90212

The Hideaway

421 N Rodeo Drive, Beverly Hills, CA 90210

Gucci Osteria

347 N Rodeo Drive, Beverly Hills, CA 90210

Sweet Angeles

421 N Rodeo Dr unit 11 Beverly Hills, CA 90210